Our Approach

At ibd, our core focus is on sales effectiveness and purchasing efficiency. We assist companies in developing their business and to achieve their goals in ways that have long-lasting positive effects.

The roots of our expertise in selling, sales management, and purchasing go two decades back in time. During the past twenty years, we have been directly engaged in selling complex solutions in highly demanding environments and industries. Further, we have been managing sales forces, driving and supporting salespersons and sales teams. Additionally, we have been involved in purchasing situations and have worked intensively with purchasing managers and buying centres. In order to gain even more in-depth knowledge, we have conducted considerable business and academic research in the areas of selling and sales management, purchasing, and relationship management.

Combining our hands-on experience from business with our in-depth knowledge of selling and sales management, purchasing, and buyer-seller relationship management, we are optimally equipped to create considerable value to our clients’ businesses.

In order to ensure functional excellence and maximum impact, where appropriate, we involve consultative partners that are experts in their field. Such partners include experts on sales training, sales automation technology, and compensation issues.

“In order to create value to our clients, we seek to improve what we are already excellent at.”  – Paul Viio, Managing partner

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