Salesperson training

In a business which is characterised by a fairly small number of potential customers, each sale counts: the seller cannot afford having “wild cowboys” doing the selling. ibd has helped many of its clients’ salespersons in developing their sales approach & sales skills and to achieve and maintaining increased sales performance. ibd’s salesperson training focuses e.g. on following topics:

  • Understanding the customer’s business and processes for optimal value co-creation
  • Using the power of the customer’s purchasing process
  • From adaptive selling to value co-creation for improved performance
  • Consultative selling in practice: i.e. selling complex solutions efficiently
  • Closing the sale faster and more efficiently: how to shorten the sales cycle

ibd often provides salesperson training either as workshops or seminars (e.g. in conjunction with sales strategy & planning days) or on a 1-to-1 basis ongoing (including customer visits).

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