How are you planning to stand out from the crowd? Which are your customers' needs and what do they value? Which markets, segments and customers should you focus on, when, how, in which order and why?

We help develop international go-to-market and sales & business strategies tailored for each market, segment and customer. This service involves market research, value-concept development and developing the right sales approach, strategy, model, process and method.


Do you want to enter new markets and achieve early wins with strategic customers and sales channels? Do you want support in planning, targeting and managing your sales to those strategic accounts?

Our appreciated sales acceleration and management service provides direct and hands-on support in planning, managing and driving your sales. By helping and supporting your sales force, we help boosting your sales to new and existing customers and channel partners.


Which sales and selling approach (transactional, relational, value-based, consultative,..) works best, when and why? Does the way your salespersons work reflect your firm's approach and strategy?

Through our expertise in sales and purchasing research combined with our hands-on experience from selling and managing sales forces, we can train and coach your sales force to navigate through the whole sales-buying process, avoid pitfalls, and simply, perform better.


Is your company's purchasing as efficient as it could be? Is the purchasing approach reflecting your company's approach and strategy? Which approach is best in which situation?

Having been directly involved in selling and purchasing, combined with research in the areas of purchasing and supply chain management, we are able to help companies improve their purchasing function, e.g. through adopting a portfolio approach on purchasing and negotiation tactics.


Value Approach in Sales, Marketing and Purchasing

We adopt a holistic approach to sustainably improve business performance and revenue generation; we work in the areas of sales, marketing and purchasing. With a strong focus on value, we help our clients to win, grow and manage customers (and suppliers), and improve business performance. ibd services, which started its operation in 1998, is a European provider of strategic sales and sales management, consulting and business development services for companies that are seeking to launch, expand or develop their business across Europe and beyond.